CRAFTED BY ENTHUSIASTS, FOR ENTHUSIASTS

Sugoii X Apparel is more than just a clothing brand... it’s a celebration of pop
culture, a platform for local talent, and a fusion of creative worlds.

PREMIUM STREETWEAR

Sugoii X Apparel is a streetwear brand that fuses the vibrant energy of anime and manga with the legendary characters of pop culture, while spotlighting the work of local artists.

CULTURE

The brand name “Sugoii” (meaning "amazing" or "awesome" in Japanese) represents the bold, expressive, and highly creative designs that fans of these genres crave.

FREEDOM

The "X" stands for collaboration and crossovers, blending different worlds and artistic expressions in every collection.